Unique ID: 201433

Division: Big Data Project
Issue Date: February 13th 2019
Last modified: February 22nd 2019

Comparing marketing databases with census data

Comparing marketing databases with census data

Counts of individuals by age band and sex were obtained from the data provider Experian. The counts were based on their commercial marketing database - a foundation of edited electoral roll plus various other data sources including large scale continuous surveys fielded by Experian. The counts were compared with Census data.

Project Objective:

Exploration, Scientific / research

Statistical Area

Demographic and social

Project Sources
Project Sources
Type Of Institution: National statistical office
Big Data Source: Other
Region: Europe & Central Asia
Country Area: United Kingdom
Id Country Regional: country
Income Level: High-income
Iso: GB
Timeframe To Produce Indicator: NA
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