Unique ID: 201433
| Division: | Big Data Project |
|---|---|
| Issue Date: | February 13th 2019 |
| Last modified: | February 22nd 2019 |
Cost: FREE
Comparing marketing databases with census data
Comparing marketing databases with census data
Counts of individuals by age band and sex were obtained from the data provider Experian. The counts were based on their commercial marketing database - a foundation of edited electoral roll plus various other data sources including large scale continuous surveys fielded by Experian. The counts were compared with Census data.
Project Objective:
Exploration, Scientific / research
Statistical Area
Project Sources
| Type Of Institution: | National statistical office |
|---|---|
| Big Data Source: | Other |
| Region: | Europe & Central Asia |
| Country Area: | United Kingdom |
| Id Country Regional: | country |
Other
| Income Level: | High-income |
|---|---|
| Iso: | GB |
| Timeframe To Produce Indicator: | NA |
Write Your Own Review