Latin America and the Caribbean (LAC) is a net importer of rice mainly because LAC farmers lack adequate knowledge and current information to adapt their cropping systems to increasingly variable climate. Recent climate change analytical studies by the WBG revealed that LAC could benefit from a more suitable future climate for rice. The International Center for Tropical Research (CIAT) in Cali, Colombia has recently tested an innovative 'Big Data' approach to create a dynamic Decision Support System for rice farmers in Colombia. The methodology proved its capacity to generate relevant insights about the rice system by using available commercial data in Colombia! The next step is to include soil and crop management factors and to test and scale up the system for farmers in Latin America and ultimately the world.