Unique ID: 2017004

Issue Date: February 13th 2019
Last modified: February 22nd 2019

Analyzing Customer Transactions for Targeted Marketing

It is for our course project 'Advanced Big Data Analytics' that we are working on this topic.

Project Objective:

Scientific / research

Project Sources
Project Sources
Type Of Institution: academic institution
Big Data Source: Mobile phone data, Social media data
Region: North America
Country Area: United States
Id Country Regional: country
Data Providers: Cloud server provider, Mobile Phone operator
Other Partners: Research or academic institute
Data Quality
Data Quality
Quality Aspects Evaluated: Privacy and Security, Completeness, Usability, Time Factors, Accessibility, Relevance, Validity, Accuracy, including selectivity
Income Level: High-income
Iso: US
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